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PdM's Exclusive Interview with Luis Ignacio Gonzalez, Business Director of EC Charro Tequila 

12/11/2012

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Savory, sweet, and potent, there is a new tequila on the market - at least in California and Illinois.  Le Prestige du Monde interviewed Luis Ignacio Gonzalez, Business Director of EC Charro Tequila. One of the latest and most lucrative projects in Illinois, this tequila -which prides itself on bridging cultures- brings a shot of joy to the world during this holiday season.

The history of Tequila has developed from the traditional beverage to the contemporary spirit. Some compare the development of this traditional elixir with the growth and development of the motherland - Mexico. It has given Mexico a privileged place in the world: the finest agave for tequila-making are grown in only 4 Mexican states.
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Tequila these days is highly coveted by international traders and connoisseurs for both the smooth, aromatic liquor and the handcrafted decorative bottles. Their bottles, which will be available at PdM's holiday soiree on December 13th, were designed by some of the finest designers in Mexico.

In PdM's interview with Gonzalez, there is specific mention of why tequila is one of the most coveted spirits on a global scale. Tequila captures the perfect beauty of the agave, turning it into an exquisite natural spirit with a fine taste. EC (El Capote) Charro's tequila derives from the finest blue agave tequila weber plants from the rich lands of Jalisco, Mexico. It is crafted and bottled directly after distillation, rectification, and the artisan process of the fermented sweet juice of the blue agave  plant that accents its quality, recognized and appreciated by the most demanding connoisseurs around the world.
EC Charro Tequila is a spirit to be enjoyed as one of the finest liquors, sip by sultry sip. It is the pride of Jalisco, Mexico, and the delight of all the savvy and chic individuals who partake in the tasting experience.

Interested in a taste? EC Charro Tequila will be one of the official alcohol sponsors for PdM's Holiday Soiree - La Joie de Vivre - at Y Bar Chicago on December 13th, 2012. Drop by and mingle with some of Chicago's high-profile elite while savoring a succulent cocktail infused with premium tequila. Limited tickets available.

Hasta pronto.
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